
Our COO
Kells George is the heart and soul behind 11:11 Wellness, Chief Operating Officer, certified Kundalini Activation Practitioner, intuitive healer, and visionary leader with a rare gift for weaving structure with spirit. Based in Auckland, New Zealand, Kells brings a unique blend of grounded leadership and sacred energy work to every facet of her role.
Since 2018, she has co-created alongside founder Kyria across multiple ventures, long serving as the quiet engine behind purpose-led projects. Today, as COO of 11:11 Wellness, Kells oversees all projects and operations, ensuring that systems, logistics, and strategic initiatives flow in alignment with the company’s values.
Guided by her deep intuition, she leads the 11:11 Wellness team with clarity and compassion, ensuring every decision reflects the brand’s mission to nurture collective wellbeing. Her stewardship anchors the company’s vision with both operational precision and spiritual alignment, allowing the front-end magic to unfold with ease.
Alongside her executive leadership, Kells continues to share Kundalini Activation sessions, embodying the integration of spiritual depth and practical mastery at the heart of 11:11 Wellness.

Kells’ path has always been guided by profound spiritual vision and intuitive knowing. Through consistent practice and devotion to the healing arts, she has grown into her role as a Kundalini Activation Practitioner, known for holding space with depth, clarity, and genuine care.
Today, she facilitates transformative energy sessions both in person and globally online, creating ceremonies of compassion and remembrance that transcend borders. With intuitive precision and a nurturing presence, she guides others home to themselves, helping them clear what no longer serves and activate their inner light, no matter where they are in the world.
Her work is both deeply personal and profoundly universal. Whether orchestrating operations as COO of 11:11 Wellness or holding sacred space in a healing session, her mission is the same: to support others in rising in love, awakening their power, and living in resonance with their highest truth.