

Our Operations Manager
Kells George is the Operations Manager at 11:11 Wellness, where she ensures the smooth functioning of systems, processes and logistics that bring the vision of the brand to life. With a sharp eye for detail and a strategic mindset, Kelly keeps the back-end operations flowing so that the front-end magic can truly shine.
Having worked closely alongside founder Kyria since 2018 across multiple ventures, Kelly has long been the right hand behind the scenes — bringing structure, efficiency and grounded support to creative and purpose-driven projects.
In early 2024, Kelly experienced a powerful spiritual awakening following an injury that led her to take a sabbatical from business. During this time, she deepened her spiritual practice, trained as a Kundalini Facilitator (see our services page for more) and began channeling her first oracle card deck, which will be launching soon.
Kelly brings a rare blend of operational excellence and spiritual depth to 11:11 Wellness. She plays a key role in supporting the delivery of soul-aligned experiences, wellness products and transformational offerings — helping to ensure that every aspect of the business runs in harmony with its higher purpose.